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ProjectBrand Identity
Seated man facing away from camera wearing olive t-shirt with yellow graphic print and mustard cap on outdoor steps.

Brand Identity 2025

Associated creatives

BOND
BONDGraphic Design
Juha-Pekka Laurila
Juha-Pekka LaurilaAnimation

Tags

seated man wearing olive t-shirtman in olive t-shirtolive t-shirtt-shirtmustard baseball capbaseball capcap

Description

This image for the Saaristo brand identity project features a person seated facing away from the camera on dark outdoor steps. The individual wears an olive-green t-shirt marked with a prominent yellow abstract graphic print on the back, paired with black trousers and a mustard-coloured baseball cap. The lighting creates stark shadows across the stairwell, emphasizing the figure's hunched pose with hands raised to the head. The composition is captured from a high angle, focusing entirely on the textures of the clothing and the concrete steps.

Style

Artistic, Vertical, Moody, Clean

Techniques

Natural light

Color

Olive (60%)
Amber (20%)
Jet Black (20%)

Background

Road

Context

Advertising Campaign