Saaristo Brand Identity 2025

Description

A modern smartphone rests upright against a textured olive green surface, displaying a brand identity presentation screen for Saaristo. The mobile screen features structured typography outlining design elements including simple ideas, attributes, tone of voice, logos, and visual brand hierarchy. The composition is intimate and focused, capturing the device with clean soft lighting and rich earthy background tones. Designed by BOND and Juha-Pekka Laurila for the Brand Identity project.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Background

Wood Texture

Context

Advertising Campaign