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RuPaul's Drag Race: RuVeal - Q4 - Reels

Brand
RuPaul's Drag Race
Date

May 2026

Description

This commercial campaign for RuPaul's Drag Race centers on a series of dynamic vertical reels designed for digital platforms. The project captures a drag performer in a crystal-embellished costume, utilizing a modern studio set with grand staircases and architectural elements to frame the choreography and performance. The production leans into a polished, minimalist aesthetic, with bright accent lighting and intentional color grading. Technical execution incorporates live-action techniques alongside VFX, ensuring a clean and high-production output for the Q4 series. Post-production and visual effects for the project were managed by 9iFX Studios.

Style

Vertical, Commercial, Polished, Minimalist

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Pure White
Powder Blue
Background

Set-dressed

Context

Social Media / Short Form Video

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