RuPaul's Drag Race
RuVeal - Q4 - Reels
Brand
ProjectRuVeal - Q4 - Reels
Date
May 2026
Description
This commercial campaign for RuPaul's Drag Race features a series of high-energy reels designed for social media. The spot centers on a performer in a detailed crystal-embellished costume, executing choreography and posing against a minimalist, architectural studio set. Produced with a focus on polished visuals, the project integrates live-action technique with post-production VFX to elevate the aesthetic. 9iFX Studios managed the post-production and visual effects, ensuring the vertical format aligns with the campaign's modern, rhythmic pacing.
Style
Vertical, Commercial, Polished, Minimalist
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Pure White
Powder Blue
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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