RuPaul's Drag Race: RuVeal - Q13 - Reels
Brand
Date
May 2026
Description
This dynamic campaign for RuPaul's Drag Race features a performer in an ornate, patchwork ballgown and an elaborate, yarn-based headpiece. Captured within a neon-accented, modern interior, the performance is built for high-impact social consumption. The project leans into a retro aesthetic, amplified by post-production VFX that heighten the energy of the reveal. The vertical edit utilizes vibrant color palettes and custom lighting to anchor the commercial creative.
Style
Vertical, Commercial, Neon, Retro
Techniques
VFX / visual effects
Industries
Color
Beige
Chocolate
Pure White
Background
Hotel Lobby
Context
Social Media / Short Form Video
Associated creatives
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