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RuPaul's Drag Race: RuVeal - Q13 - Twitter

Brand
RuPaul's Drag Race
Date

May 2026

Description

This promotional spot for RuPaul's Drag Race functions as part of the RuVeal Twitter campaign, showcasing a high-energy aesthetic defined by neon geometric lighting and pastel interiors. The visual narrative centers on a performer in an intricate, handmade headpiece of yarn and knitting needles, complemented by a detailed patchwork costume and sharp aesthetic styling. Post-production and visual effects were handled by 9iFX Studios, integrating these design elements into the fast-paced commercial format. The project leans into a vibrant, retro-inflected visual language to support the streaming platform's entertainment programming.

Style

Horizontal, Commercial, Neon, Retro

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Lemon
Beige
Blush
Background

Set-dressed

Context

Advertising Campaign, Social Media / Short Form Video

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