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RuPaul's Drag Race: Film

Brand
RuPaul's Drag Race
Date

Oct 2026

Description

This beauty campaign for RuPaul's Drag Race captures the high-energy intersection of performance and cosmetic artistry. The film follows a drag performer in a glittering gold fringe ensemble, alternating between stage-inspired choreography and the focused application of foundation and liquid lipstick. The aesthetic leans into a backstage environment, utilising illuminated vanity mirrors and brick-walled dressing rooms to ground the commercial in a raw, studio-centric atmosphere. Through fast-paced editing and live-action technique, the project highlights the transformation process alongside the kinetic movement of the performer. Sound and music design for the campaign were handled by Swell Sound.

Style

Horizontal, Commercial, Golden Hour

Industries
Cosmetics
Color
Gold
Powder Blue
Background

Hotel Lobby

Context

TVC / TV Commercial

Associated creatives

Swell Sound
Swell SoundMusic / Sound
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