RuPaul's Drag Race

May 2026

This social media campaign for RuPaul’s Drag Race captures the high-energy promotion typical of the long-running competition series. Designed specifically for TikTok, the clip utilizes vertical video framing and live-action techniques to showcase elaborate costume design and performative movement. Set against the backdrop of an ornate hotel interior, the visual execution leans into saturated color palettes and rapid, rhythmic editing. Post-production and VFX work by 9iFX Studios integrate decorative accents and motion-based props into the sequence, maintaining a polished aesthetic throughout the short-form asset.

Vertical, Commercial, Saturated, Warm

Streaming Platforms

Hotel Lobby

Social Media / Short Form Video