RuPaul's Drag Race: RuVeal - Q12 - TikTok
Brand
Date
May 2026
Description
RuPaul's Drag Race expands its digital presence with this TikTok-exclusive RuVeal, captured in a high-energy vertical format. The campaign leans into a saturated aesthetic, utilizing fast-paced edits and live-action techniques to showcase elaborate costume design within a grand hotel setting. Post-production and VFX for the project were managed by 9iFX Studios, ensuring the bright, polished lighting complements the intricate textures of the performance and set.
Style
Vertical, Commercial, Saturated, Warm
Industries
Color
Burnt Orange
Blush
Background
Hotel Lobby
Context
Social Media / Short Form Video
Associated creatives
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