RuPaul's Drag Race
RuVeal - Q12 - Reels
Brand
ProjectRuVeal - Q12 - Reels
Date
May 2026
Description
RuPaul's Drag Race presents this high-energy promotional reel, showcasing a drag performer in a vibrant red and orange gown against an opulent hotel lobby backdrop. The vertical content utilizes dynamic camera work and saturated color grading to emphasize the theatrical performance. Post-production and VFX for the campaign were handled by 9iFX Studios, integrating visual effects to enhance the live-action footage and choreography. The project lean into warm, bold aesthetic choices, featuring detailed close-ups and movement-heavy sequences.
Style
Vertical, Commercial, Saturated, Warm
Techniques
VFX / visual effects
Color
Burgundy
Rust
Background
Hotel Lobby
Context
Social Media / Short Form Video
Associated creatives
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