RuPaul's Drag Race: RuVeal - Q11 - TikTok

May 2026

RuPaul's Drag Race expands its digital presence with this targeted TikTok campaign, announcing the show's eleventh season. The piece leans into a live-action commercial aesthetic, set within a modern studio environment defined by glowing geometric neon accents and sleek, clean surfaces. Featuring an elaborate performance, the creative centers on a drag queen in a crystal-embellished black stage costume with a dramatic feathered headdress. The execution prioritizes a vertical, mobile-first framing, utilizing high-contrast lighting to highlight the performer's theatrical movement and kinetic energy within the studio interior. Post-production and VFX were handled by 9iFX Studios.

Vertical, Commercial, Clean

Set-dressed

Social Media / Short Form Video