RuPaul's Drag Race: RuVeal - Jaida - 02
Brand
Date
May 2026
Description
RuPaul's Drag Race presents the 'RuVeal' series, featuring a cinematic reveal for Jaida. The campaign captures the contestant in an opulent hotel lobby setting, showcasing an elaborate crystal-embellished gown and throne aesthetic. Post production and visual effects were handled by 9iFX Studios, utilizing dynamic lighting transitions and a polished, high-contrast finish to emphasize the grandeur of the setting. The project uses vertical framing and live-action techniques to deliver a high-energy, neon-inflected look suited for social-first streaming content.
Style
Vertical, Action, Cinematic, Neon, Polished
Techniques
VFX / visual effects
Industries
Color
Navy
Pure White
Silver (metallic)
Background
Hotel Lobby
Context
Social Media / Short Form Video
Associated creatives
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