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Brand
RSPCA Pet Insurance
ProjectWe Know Animals, Direct Response

RSPCA Pet Insurance We Know Animals, Direct Response 2026

Associated creatives

Saatchi & Saatchi Australia
Saatchi & Saatchi AustraliaAgency / Creative
Publicis Production UK
Publicis Production UKAgency / Creative
Laura
LauraProduction
Laura
LauraPost Production / VFX
OTIS
OTISMusic / Sound

Tags

two people wearing matching cat sweaterstwo peoplematching cat sweaterscat sweatersblack and white catpet carrier

Description

This direct response commercial for RSPCA Pet Insurance, titled We Know Animals, depicts pet owners welcoming a black and white cat into their living room. The scene is shot inside a warmly lit domestic space featuring exposed brick and matching cat sweaters worn by the owners. Additional sequences feature dogs and garden settings to illustrate pet insurance cover options. The production utilizes natural indoor lighting and a playful narrative tone.