Rotate

Apr 2026

For the Rotate Spring 26 campaign, the creative team has curated a visual language that masterfully marries high-fashion rigor with a sense of poetic stillness. Under the meticulous creative direction of Jeanette Madsen and Thora Valdimars, the campaign leans into an aesthetic of editorial minimalism, defining the season through a stark, monochromatic lens. Photographer Marco van Rijt captures the collection against neutral studio backdrops, utilizing a sophisticated interplay of low-key and chiaroscuro lighting to draw out the intricate textures of structured leather jackets, sheer opera gloves, and draped satin silhouettes. Central to the narrative is the presence of model Svetlana Lethelier, who embodies the Rotate spirit through a series of portraits that balance intense gaze with organic, fragile elements like the recurring motif of the white rose. This juxtaposition of sharp, polished chrome furniture and delicate floral forms serves as a compelling thread throughout the imagery, lending a fine art sensibility to the fashion-forward compositions. With Rikke Wackerhausen leading the editorial styling and Josephine Mai Johannesen crafting the signature voluminous hair and bangs, the work succeeds as a cohesive study in contrasts. By avoiding decorative noise, the campaign highlights the structural integrity of the garments while maintaining a cinematic, timeless allure that feels both contemporary and deeply intentional, establishing a definitive tone for the brand's latest luxury fashion house collection.

Editorial, Vertical

Natural light, Studio strobe

Luxury Fashion Houses, Fashion