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·Rotate F/W 2026 Campaign

Model wearing a beige belted trench coat, black pants, sunglasses, and holding a red heart-shaped handbag in a bright atrium.

Model wearing an oversized black leather jacket, shield sunglasses, and blue denim jeans against a bright white background.

Heart-shaped animal print handbag placed on a black leather executive office chair against a plain light wall.

Model wearing a strapless light pink satin maxi dress and black sunglasses standing near an escalator.

High-angle architectural view of modern crisscrossing escalators with glass panels, metallic steps, and dark curved handrails.

Model wearing sunglasses and a long black dress leans against a white wall beside a modern chair.

Model Tida Rosvall in a black leather belted jacket and burgundy harem trousers outdoors for the Rotate F/W 2026 campaign.

Model wearing a dark green sequin long-sleeve mini dress and black shield sunglasses against a bright wall.

Rotate Rotate F/W 2026 Campaign 2026

About

The Rotate F/W 2026 campaign masterfully synthesizes the brand's penchant for bold silhouettes with a sophisticated, architectural minimalism that defines contemporary luxury fashion. Under the visionary creative direction of Jeanette Madsen and Thora Valdimars, the project leans into a polished, high-fashion aesthetic that places the collection’s structural integrity at the forefront. Photographer Marco van Rijt captures the narrative through a series of striking frames that oscillate between candid lifestyle moments and rigorous editorial portraiture. By utilizing a mix of natural light and controlled studio strobe, the imagery highlights the interplay of textures—ranging from reflective sequins and glossy, heart-shaped leather accessories to structured tailoring and intricate floral appliqués. The selection of model Tida Rosvall brings an effortless energy to the visuals, whether she is navigating a sleek, modern escalator or posing against the stark, clean backgrounds that define the urban environment. Fashion director Hilda Sandström meticulously curates the layers and proportions, while hair stylist Josephine Mai Johannesen ensures the looks maintain a sharp, contemporary edge. Through an editorial approach that embraces both symmetrical industrial geometry and fluid movement, this campaign presents a cohesive, high-impact vision for the upcoming season, effectively marrying the brand's playful spirit with a refined sense of commercial, luxury-focused precision.