Rotate

Jun 2026

The Rotate F/W 2026 campaign masterfully synthesizes the brand's penchant for bold silhouettes with a sophisticated, architectural minimalism that defines contemporary luxury fashion. Under the visionary creative direction of Jeanette Madsen and Thora Valdimars, the project leans into a polished, high-fashion aesthetic that places the collection’s structural integrity at the forefront. Photographer Marco van Rijt captures the narrative through a series of striking frames that oscillate between candid lifestyle moments and rigorous editorial portraiture. By utilizing a mix of natural light and controlled studio strobe, the imagery highlights the interplay of textures—ranging from reflective sequins and glossy, heart-shaped leather accessories to structured tailoring and intricate floral appliqués. The selection of model Tida Rosvall brings an effortless energy to the visuals, whether she is navigating a sleek, modern escalator or posing against the stark, clean backgrounds that define the urban environment. Fashion director Hilda Sandström meticulously curates the layers and proportions, while hair stylist Josephine Mai Johannesen ensures the looks maintain a sharp, contemporary edge. Through an editorial approach that embraces both symmetrical industrial geometry and fluid movement, this campaign presents a cohesive, high-impact vision for the upcoming season, effectively marrying the brand's playful spirit with a refined sense of commercial, luxury-focused precision.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion