RM Williams: Crafted For Life
Brand
Date
Jan 2022
Description
RM Williams explores the connection between heritage and the land in the brand film 'Crafted For Life'. The narrative leans into a rugged rural aesthetic, capturing a series of vignettes centered on the daily rhythms of country life. Directed by Justin Woo, the piece utilizes natural light and an earthy color palette to document the endurance of the brand's apparel. The film employs a live-action technique to translate the atmosphere of expansive, open terrains and rustic interiors into a cinematic format.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Chocolate
Beige
Pure White
Background
Mountain
Context
Brand Film / Corporate Video
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