River Island
River Island S/S Campaign '24
Brand
Date
Jul 2024
Description
The River Island S/S '24 campaign presents a collection of high street fashion imagery captured by photographer James Harvey-Kelly. Through a series of editorial shots, the campaign explores seasonal resort wear and casual apparel against coastal backdrops and natural outdoor settings. Utilizing natural light and the soft tones of the golden hour, the visuals lean into a clean, warm aesthetic. The imagery features models Lenny Nunes, Nixon Soglo, and Olivia Aarnio, highlighting textures ranging from metallic knits and animal prints to structured striped polos and graphic tees.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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