River Island: River Island S/S Campaign '24
Brand
Date
Jul 2024
Description
The River Island S/S '24 campaign presents a seasonal collection across a series of editorial fashion images captured by photographer James Harvey-Kelly. The work leans into a coastal aesthetic, utilizing golden hour light and natural outdoor environments to ground the high street apparel in a relaxed, seaside context. The photography, featuring models Lenny Nunes, Nixon Soglo, and Olivia Aarnio, balances detailed portraiture with wider lifestyle shots. The imagery employs a warm palette and clean compositions, incorporating techniques such as analogue film and natural light to emphasize the textures of knitwear, leopard prints, and summer basics.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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