Polo Ralph Lauren

Oct 2025

The Polo Originals & Friends in Tokyo 2025 ad campaign is a masterclass in global brand storytelling, seamlessly fusing the quintessential American preppy aesthetic with the quiet, refined textures of urban Japan. Captured entirely through natural light, the campaign leans into editorial minimalism, documenting a collective of style-conscious figures including Shuhei Nishiguchi, Hiroki Koda, Aaron Chang, James Harvey-Kelly, and Andrew Lin. Each portrait utilizes the city’s architectural vernacular—from rustic shoji screens to narrow residential streets—to provide a cinematic backdrop for a collection defined by rich wools, textured tweeds, and intricate layering. By pairing heavy heritage tailoring with unexpected accessories like baseball caps and straw hats, the project breathes new life into classic luxury fashion, favoring a sophisticated, lived-in feel over glossy perfection. The execution relies heavily on the tactile quality of the materials, with soft shadows accentuating the depth of houndstooth patterns, cable-knit cricket sweaters, and corduroy trousers. Whether situated in front of traditional wooden doors or inside intimate, warmly lit bars, the imagery reads as both a love letter to Tokyo’s unique streetscape and a definitive statement on contemporary menswear. This project elegantly balances high-end commercial polish with an authentic, street-style energy, reinforcing the brand's enduring commitment to timeless, layered narratives that transcend borders while maintaining a deeply rooted, aspirational identity.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion