Ritter Sport
Start Your Love Affair with the Square
Brand
Date
Dec 2024
Description
Ritter Sport presents 'Start Your Love Affair with the Square,' a commercial spot that blends live-action footage with whimsical CGI elements. The campaign leans into a surreal atmosphere, featuring a protagonist sharing a quiet moment at home before the narrative transitions into a vibrant fantasy sequence. The project incorporates high-end VFX to integrate a computer-generated sloth playing guitar into the domestic setting. With creative direction from agency Kreuzbergkind and production by Analog, the execution utilizes playful, humorous visuals to highlight the brand's product range.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Navy
Beige
Chocolate
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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