Budweiser: Discovery Reserve
Brand
Date
May 2019
Description
Budweiser celebrates the fiftieth anniversary of the moon landing with this dedicated commercial spot for Discovery Reserve. The project centers on the special edition lager, utilizing dramatic night lighting and cinematic framing to establish its narrative setting. Set in an outdoor rooftop bar, the film captures the product against a backdrop of a crescent moon and a starry night sky. The production, spearheaded by VaynerMedia North America, features work from production house AGGRESSIVE and post-production specialists Juice, leaning into warm tones and live-action techniques to define the visual atmosphere.
Style
Horizontal, Cinematic, Warm, Golden Hour
Industries
Background
Rooftop
Context
TVC / TV Commercial
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