Alexander Wang
The Garage
Brand
ProjectThe Garage
Date
Feb 2025
Description
Alexander Wang’s latest campaign, The Garage, presents a nocturnal narrative set against a backdrop of dark urban infrastructure. The commercial film leans into a moody, cinematic aesthetic, utilizing chiaroscuro lighting to isolate the subject within the interior of a moving car. Post-production for the project was managed by Analog. The production captures a tense, fast-paced atmosphere, emphasizing live-action technique alongside detailed captures of city streets at night.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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