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Brand
Riot Games
ProjectBrand Identity
Black business card with debossed LoL Esports logo resting above another card with white typography for Jonathan Richardson

Riot Games Brand Identity 2021

Associated creatives

The New Company
The New CompanyGraphic Design
C A T K
C A T K3D

Tags

business cardblack business cardlol esports logolol esportsesports brandingbrand identityriot games

Description

This brand identity project for Riot Games LoL Esports features two minimalist black business cards presented against a dark background. The top card displays a bold, debossed LoL Esports logo across its surface. The bottom card reveals stark white typography displaying the name Jonathan Richardson alongside contact details and website information. The design utilises high-contrast monochrome aesthetics and tactile embossing techniques.

Style

Horizontal, Commercial, Monochrome, Clean, Tactile

Techniques

Emboss & Deboss

Industries

Video Games

Color

Jet Black (70%)
Pure White (30%)

Background

Black Seamless

Context

Advertising Campaign