Brand
ProjectBrand Identity

Riot Games Brand Identity 2021
Associated creatives
Tags
Description
This graphic design piece created for Riot Games as part of the Brand Identity project by The New Company and C A T K showcases an esports grand finals theme. The composition is horizontally oriented, featuring bold typographic elements with phrases such as 'PLAYOFFS '23', 'GRAND FINALS', and 'LEAGUE OF LEGENDS WORLD 2023'. At the center, a male esports player wearing a headset is captured mid-celebration with both arms raised. The visual style incorporates high-contrast black and cyan elements against a dark background, blending graphic design and digital media aesthetics.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
Video Games
Color
Jet Black (50%)
Teal (30%)
Pure White (20%)
Background
Solid Colour
Context
Advertising Campaign