Renault Retail Group: Wirral
Brand
Date
Jan 2025
Description
Renault Retail Group presents 'Wirral', a commercial spot highlighting the design and technical capabilities of their latest hatchback. The film balances high-energy exterior sequences with controlled studio showcases to establish the vehicle's versatility across environments. The project features dynamic drone footage and cinematic live-action techniques, capturing the car navigating mountain roads, desert landscapes, and dams. Through these varied settings, the edit provides a focused look at both the exterior aesthetic and the interior navigation systems. Agency and creative development were provided by AdSmart from Sky.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Cobalt
Background
Road
Context
TVC / TV Commercial
Associated creatives
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