Renault Retail Group
Wirral
Brand
ProjectWirral
Date
Jan 2025
Description
Renault Retail Group presents the Wirral campaign, a commercial showcase highlighting the design and performance of their latest hatchback model. The film transitions between diverse, expansive landscapes, capturing the vehicle as it navigates mountain roads, dams, and desert terrain. With creative direction and production led by AdSmart from Sky, the cinematography leans into a cinematic aesthetic, alternating between high-altitude drone footage and detailed studio close-ups. The narrative focuses on the integration of on-road capability and interior navigation technology through a precise live-action technique.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Color
Cobalt
Background
Road
Context
TVC / TV Commercial
Associated creatives
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