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Renault Retail Group

Birmingham & Solihull TVC
Brand
Renault Retail Group
ProjectBirmingham & Solihull TVC
Date

Jan 2025

Description

Renault Retail Group brings their latest luxury automotive campaign to the screen with a commercial for the Birmingham and Solihull market. The spot highlights the vehicle's versatility, cutting between dynamic drone footage of a red SUV navigating dusty trails and rugged coastal routes. The narrative leans into a cinematic visual style, incorporating scenes of dog-pulled carts to create a distinct tone. The production centers on clean, natural lighting and sharp live-action technique to capture the SUV in motion, contrasting these exterior shots with moments of an audience watching a screening at an outdoor cinema installation. The project was developed through the creative team at AdSmart from Sky.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Drone footage

Industries

Luxury Automotive

Color
Scarlet
Nude / Sand
Background

Desert

Context

TVC / TV Commercial

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