Renault Retail Group: Birmingham & Solihull TVC
Brand
Date
Jan 2025
Description
Renault Retail Group's Birmingham and Solihull campaign for their latest SUV model captures the vehicle across varied outdoor terrains. The automotive project features sequences of the SUV navigating dusty trails and coastal roads, contrasted with a cinematic outdoor cinema installation. Developed by AdSmart from Sky, the creative production utilizes drone footage and live-action techniques to emphasize the vehicle's movement. The visual language relies on warm, natural lighting to maintain a clean aesthetic throughout the spot.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Drone footage
Industries
Color
Scarlet
Nude / Sand
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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