REGGIE: Brand Identity
Brand
Date
Jul 2023
Description
REGGIE presents its brand identity through a series of bold, high-contrast assets that leverage vibrant orange and white typography. The visual system integrates clean, geometric graphic design with professional food photography to establish a distinct presence across both physical and digital touchpoints. The project utilizes a mix of natural light and direct flash to highlight the textured finish of custom packaging, shopping bags, and apparel. Graphic designer Carla Palette leads the visual direction, maintaining a consistent application of minimalist layout principles and sans-serif typography across various brand applications, including billboard displays and product collateral.
Style
Horizontal, Commercial, Warm, Clean
Color
Pure White
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