REGGIE

Jul 2023

The REGGIE brand identity project establishes a visual language defined by bold sans-serif typography and a high-contrast orange, red, and cream palette. Across outdoor signage, packaging, and apparel, the design leans into a clean, geometric aesthetic that centers on product photography and minimalist layout. Carla Palette led the graphic design, which integrates organic textures from artisan baked goods with structural metallic surfaces. The project maintains a consistent commercial tone, employing techniques such as hard lighting and dynamic typographic arrangements to differentiate the brand. The identity spans various collateral, from delivery boxes and shopping bags to environmental billboards, anchored by a cohesive application of vector-based graphic elements and flat, saturated color fields.

Horizontal, Commercial, Warm, Clean