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Zara

Re{form}
Brand
ProjectRe{form}
Date

Sep 2026

Description

Zara presents Re{form}, a high-fashion editorial campaign that captures a theatrical conceptual narrative through the lens of photographer Steven Meisel. The project showcases avant-garde apparel designed by John Galliano, defined by complex layering, structured tailoring, and a mix of rich materials including lace, tulle, satin, and faux fur. Set against a minimalist, clean white studio backdrop, the imagery leans into a high-contrast aesthetic. Karl Templer’s styling complements the collection with dramatic silhouettes, expressive hair textures, and bold makeup choices—most notably a recurring metallic blue lip. The campaign features models including Lulu Tenney and Thomas Riguelle, whose dynamic poses emphasize the intricate craftsmanship and sculptural details of the garments.

Style

Editorial, Clean, Vertical

Techniques

Natural light

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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