BrandREFIRE
ProjectBrand Identity

REFIRE Brand Identity 2024
Associated creatives
Tags
Description
This sleek studio image features the dark silhouette of a luxury sports car captured in profile against a deep black background. The car's aerodynamic lines are highlighted by a subtle rim of light along the roof and a sharp red glow from the rear taillight. Below the main subject, a dark reflective surface captures muted vertical light streaks and a hint of red accent colour. Created for the REFIRE Brand Identity project with 3D work by Holographik and web development by Salt and Pepper.
Style
Horizontal, Cinematic, Moody, Monochrome, Clean
Techniques
Low-key / chiaroscuro, 3D render / CGI
Industries
Luxury Automotive
Color
Jet Black (90%)
Scarlet (10%)
Background
Black Seamless
Context
Advertising Campaign