Matthew Fisher

Feb 2023

The brand identity project for Matthew Fisher articulates a design language rooted in minimalism and architectural precision. The project spans digital and physical touchpoints, including interactive web design, OOH advertising, and 3D architectural rendering. By balancing organic materials with clean typographic layouts, the work establishes a consistent aesthetic across varied media formats. Collaborating on the brand identity, Michael Druce provided photography, while Yoshijiro developed the 3D elements. The broader team included graphic design from CUSP and web development from Salt & Pepper, with Visie Admin as the project owner. The visual system leverages a neutral color palette and cinematic lighting to highlight the textures of natural stone, wood, and ceramic elements throughout the brand's output.

Horizontal, Commercial, Clean, Minimalist