The brand identity project for Matthew Fisher articulates a design language rooted in architectural minimalism and clean, digital-first presentation. Spanning interactive web design and physical collateral, the work leans into a neutral palette and earthy textures to create a cohesive aesthetic for the brand.
The project incorporates motion graphics to animate web interfaces and structural renders, highlighting a focus on spatial design and material detail. Key contributions include photography by Michael Druce and 3D work by Yoshijiro, which frame the brand within both modern, open-plan kitchen interiors and rugged, cinematic quarry environments.
Techniques such as 3D render / CGI and minimalist layout structures provide a consistent visual rhythm across digital displays and urban outdoor advertising.
