Zagreb Design Week

Oct 2025

Zagreb Design Week’s brand identity project centers on a minimalist graphic design system defined by bold typography and geometric precision. The application spans diverse media, from custom-printed apparel and canvas goods to silver foil packaging and exhibition environmental signage. Holographik led the graphic design, balancing clean vector aesthetics with tactile, real-world materials. The project utilizes a refined palette of monochromatic tones, relying on natural light to emphasize the contrast between stark typography and textured surfaces like metallic wire mesh and canvas. The motion-based components feature fluid animations of geometric shapes, establishing a cohesive visual language that functions across both physical event environments and digital spaces.

Vertical, Commercial, Clean, Minimalist

Advertising Campaign