REDSOFA Brand Identity 2023

Description

This dynamic 3D rendered composition was created for the REDSOFA brand identity project by Studio Gruhl. The frame is filled with an intricate arrangement of abstract geometric shapes, sharp angular planes, and glossy surfaces in vivid shades of purple, orange, magenta, and blue. Prominent objects include stylized chess pieces such as a glowing orange pawn and a black-and-white patterned queen, alongside a smartphone displaying minimalist line art. Translucent curved elements and floating spheres add depth and fluid motion to the complex scene. The lighting creates sharp highlights and soft reflections across the varied textures, establishing a polished digital aesthetic.

Style

Horizontal, Commercial, Abstract, Saturated, Warm

Techniques

3D render / CGI

Industries

Apps & Digital Platforms

Color

Background

3D Rendered Scene

Context

Advertising Campaign