Red Rock Deli
Distinctly Different
Brand
ProjectDistinctly Different
Date
Dec 2024
Description
Red Rock Deli’s 'Distinctly Different' brand film leans into a cinematic aesthetic, utilizing detailed macro cinematography to explore sensory textures. The production moves through a series of stylized sequences, featuring light-refracting glassware, effervescent bubbles, and golden particles set against a lush, forest-inspired backdrop. The project features production by Velvet and creative agency work by Clemenger BBDO Australia. Post-production and visual effects, managed by Fin Design + Effects, integrate a warm, golden-hour color grade that anchors the film’s polished, high-contrast look.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Macro, VFX / visual effects
Industries
CPG / Packaged Food
Color
Golden Yellow
Jet Black
Background
Forest
Context
Brand Film / Corporate Video
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