Red Rock Deli
Distinctly Different
Brand
ProjectDistinctly Different
Date
Dec 2024
Description
Red Rock Deli presents 'Distinctly Different,' a cinematic brand film that leans into a refined, sensory aesthetic. The production utilizes macro photography to capture interplay between light, crystal glassware, and organic textures within a forest setting. Creative agency Clemenger BBDO Australia directed the project, with production handled by Velvet. The film’s warm, golden-hour tone is supported by extensive VFX work from Fin Design + Effects, which introduces shimmering particle elements to the piece.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Macro, VFX / visual effects
Industries
CPG / Packaged Food
Color
Golden Yellow
Jet Black
Background
Forest
Context
Brand Film / Corporate Video
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