Ralph Lauren: Winter Holiday 2025
Brand
Date
Dec 2025
Description
Ralph Lauren presents its Winter Holiday 2025 campaign, an expansive project that channels a classic, rugged aesthetic across varied outdoor landscapes. The cinematography moves from sweeping drone footage of mountain ranges and open meadows to intimate portraits set against rural backdrops. Featuring western-inspired outerwear and structured tailoring, the film-like grading and warm, earth-toned palette emphasize the raw quality of the environments. The project is further defined by a cinematic approach to natural light and drone footage, with a score provided by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Warm, Raw
Techniques
Analogue / film, Natural light, Drone footage
Industries
Color
Espresso
Jet Black
Beige
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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