Ralph Lauren: Wear Your Story
Brand
Date
May 2023
Description
Ralph Lauren’s Wear Your Story campaign captures a series of personal vignettes set against coastal and rural backdrops. The project highlights a collection defined by denim, layered outerwear, and western-inspired detailing, such as leather belts and fringe. The production employs handheld camera work and natural light to emphasize the textures of the apparel. Through its desaturated and filmic grading, the work channels a nostalgic tone, utilizing live-action techniques to frame the pieces within a reflective narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Navy
Camel
Jet Black
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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