Ralph Lauren
Swim 2026
Brand
ProjectSwim 2026
Date
May 2026
Description
Ralph Lauren’s Swim 2026 campaign leans into classic coastal aesthetics, centering on a structured underwire bikini set finished in a blue and white tile-inspired print. The imagery coordinates this look with a matching striped wrap, highlighting a consistent visual narrative set against a naturalistic sandy coastline. Captured in natural light, the campaign portrait utilizes the seaside environment to ground the swimwear collection in a clean, commercial aesthetic. Photography for the project was led by Lauren Ralph Lauren.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Swimwear
Color
Navy
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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