Ralph Lauren: Summer Capsule - Electric Palette
Brand
Date
May 2021
Description
Ralph Lauren presents the Summer Capsule - Electric Palette, a fashion campaign defined by its high-saturation aesthetic and deliberate focus on textile fluidity. The creative execution leans into a monochromatic styling approach, showcasing vibrant orange garments paired with structured leather accessories. Captured in a studio setting, the work utilizes soft directional lighting to emphasize the texture of the wardrobe and the silhouette of the talent. The production, executed with live-action technique, prioritizes a polished, commercial visual language through precise motion sequences and tight framing on detail.
Style
Vertical, Commercial, Warm
Industries
Color
Rust
Background
Grey Seamless
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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