Ralph Lauren: Spectre
Brand
Date
Apr 2024
Description
Ralph Lauren presents Spectre, a high-energy fashion campaign highlighting a collection of vibrant, patterned apparel. Featuring hoodies, windbreakers, and bucket hats, the production leans into rhythmic, fast-paced choreography performed by a group of models and dancers. The visual execution relies on natural lighting and clean, professional studio framing against a muted green backdrop. With a focus on action and movement, the project utilizes live-action techniques to emphasize the technical apparel in a minimalist setting.
Style
Vertical, Commercial, Action, Minimalist
Industries
Color
Navy
Crimson
Pure White
Background
Textured Backdrop
Context
Advertising Campaign, Music Video
Associated creatives
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