Ralph Lauren: RLX Spring 2025

Mar 2025

Ralph Lauren presents the RLX Spring 2025 campaign, a series of imagery that highlights the intersection of performance apparel and classic tennis aesthetics. Photographed by Blair Getz Mezibov, the collection features models Erika Blanc, Joshua Seth, Juhyung Kang, and Rachelle Harris captured across both red clay courts and lush outdoor environments. The project leans into a clean, athletic visual language, emphasizing fabric textures like quilted panels, knit tops, and canvas accessories. Throughout the campaign, natural light remains a consistent element, used to define the silhouettes of the performance wear and highlight the tactile details of the collection. With hair styling by Dennis Devoy, the imagery balances commercial product shots with editorial portraiture, including monochrome film studies that ground the sportswear in a timeless, aspirational setting.

Vertical, Commercial, Warm, Clean

Natural light

Advertising Campaign