Ralph Lauren

RLX Spring 2025

Brand

Ralph Lauren

ProjectRLX Spring 2025

Date

Mar 2025

Description

Ralph Lauren presents its RLX Spring 2025 collection through a series of athletic-focused visuals that lean into the aesthetic of competitive tennis. Photographed by Blair Getz Mezibov, the campaign highlights the technical apparel through a clean, commercial lens, capturing models Erika Blanc, Joshua Seth, Juhyung Kang, and Rachelle Harris across various court settings. The imagery emphasises textural interplay, alternating between vibrant red clay surfaces and lush green backdrops. With hair styling by Dennis Devoy, the execution utilises natural light and macro photography to draw attention to performance fabrics, leather accessories, and footwear details. The project maintains a consistent editorial tone, integrating monochrome portraiture alongside warm, sun-drenched outdoor scenes.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White

Context

Advertising Campaign