Ralph Lauren

RLX Spring 2025

Brand

Ralph Lauren

ProjectRLX Spring 2025

Date

Mar 2025

Description

Ralph Lauren presents its RLX Spring 2025 collection, a sportswear campaign that captures the intersection of performance apparel and classic tennis aesthetics. Photographed by Blair Getz Mezibov, the series documents the collection across red clay courts and lush outdoor environments, utilizing natural light to emphasize the textures of performance knits, quilted outerwear, and canvas accessories. The imagery features models Erika Blanc, Joshua Seth, Juhyung Kang, and Rachelle Harris, with hair styling by Dennis Devoy. The campaign employs a clean, vertical editorial style, blending commercial product shots with atmospheric portraits that highlight athletic detailing and the functional design of the collection.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Pure White

Context

Advertising Campaign