Ralph Lauren
RLX Spring 2025
Brand
ProjectRLX Spring 2025
Date
Sep 2024
Description
The Ralph Lauren RLX Spring 2025 campaign features an editorial exploration of performance sportswear, captured by photographer John Guerrero. The collection leans into an athletic aesthetic, balancing outdoor functionality with sophisticated detailing through a series of portraits. Utilizing warm, natural light, the imagery highlights the textures of quilted vests, performance polos, and layered outerwear. The campaign alternates between the expansive backdrop of a golf course and controlled studio environments, maintaining a clean visual language across both commercial and editorial formats.
Style
Vertical, Warm, Clean, Commercial
Techniques
Natural light
Color
Navy
Context
Advertising Campaign
Associated creatives
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