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Ralph Lauren: RLX Spring 2025

Brand
Ralph Lauren
Date

Sep 2024

Description

The Ralph Lauren RLX Spring 2025 campaign explores the intersection of performance sportswear and refined athletic apparel. Captured by photographer John Guerrero, the series focuses on the technical functionality and aesthetic versatility of the collection, moving between serene golf course settings and relaxed interior environments. The imagery highlights the layering potential of the collection, featuring quilted vests, hoodies, and collared shirts through a clean, commercial lens. Throughout the campaign, Guerrero employs warm, natural light to accentuate the textures of the technical fabrics and the structured design of the sportswear. The project leans into a balanced, editorial aesthetic that prioritizes clarity and a polished, outdoors-ready look.

Style

Vertical, Warm, Clean, Commercial

Techniques

Natural light

Color
Navy
Context

Advertising Campaign

Associated creatives

John Guerrero
John GuerreroPhotographer
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