Ralph Lauren

RLX Fall 2025

Brand

Ralph Lauren

ProjectRLX Fall 2025

Date

Sep 2025

Description

Ralph Lauren presents the RLX Fall 2025 campaign, an editorial sportswear project that balances performance-driven apparel with classic tailoring. Captured across a variety of settings—from golf greens to quiet, refined interiors—the imagery centers on active lifestyle movement and textural detail. Photographed by Blair Getz Mezibov, the campaign utilizes a combination of clean natural light and moody, low-key lighting to emphasize the fabric quality of the collection. The project features model Juhyung Kang in a series of dynamic action shots and portraiture, with casting by Caroline Moxley and hair styling by Kenna Kennor. The visuals lean into an aesthetic of polished, commercial minimalism.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Context

Advertising Campaign