Ralph Lauren: RLX Fall 2025

Brand

Ralph Lauren

Date

Sep 2025

Description

Ralph Lauren presents the RLX Fall 2025 campaign, a series documenting performance-driven sportswear through a blend of action-oriented editorial shots and studio product stills. The collection bridges the gap between active golf and tennis apparel and classic lifestyle tailoring, emphasizing technical fabric performance through clean, minimalist compositions. Captured by photographer Blair Getz Mezibov, the campaign utilizes a mix of natural light and low-key directional lighting to underscore the textures of knitwear and tailored trousers. Featuring model Juhyung Kang, the visuals lean into a polished aesthetic, moving between dynamic on-course action and composed portraits. With casting by Caroline Moxley and hair styling by Kenna Kennor, the project highlights detail-oriented production and athletic-inspired branding.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Context

Advertising Campaign