Ralph Lauren
Ralph Lauren x AO
Brand
ProjectRalph Lauren x AO
Date
Feb 2026
Description
Ralph Lauren presents a behind-the-scenes look at their fashion campaign developed in partnership with AO. The project documents the production process within a stadium setting, juxtaposing the technical execution of the shoot with the final imagery featured in magazine editorials. The campaign highlights a collection of preppy resort-wear, focusing on tailored blazers, knitwear, and trousers. Featuring creative direction by the team at Powered by Nine, the project utilizes a blend of live-action technique and drone footage to document the scale of the environment while maintaining a clean, editorial aesthetic.
Style
Editorial, Horizontal, Clean
Techniques
Drone footage
Industries
Luxury Fashion Houses
Event
Australian Open
Color
Pure White
Navy
Camel
Background
Sports Venue
Context
Backstage / Behind the Scenes
Associated creatives
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