Ralph Lauren: Ralph Lauren Purple Label Pre-Fall 2025
Brand
Date
Aug 2025
Description
Ralph Lauren presents the Purple Label Pre-Fall 2025 collection, a luxury menswear campaign captured by photographer Steven Pan. The imagery features model Ollie Edwards in a series of portraits that highlight sophisticated classic tailoring and premium fabric textures against a backdrop of neoclassical stone architecture. Executed with a focus on editorial polish, the series employs soft natural light and warm, low-contrast color grading. The styling emphasizes layered ensembles, incorporating elements such as structured overcoats, cable-knit sweaters, and tailored trousers to articulate the heritage-inspired aesthetic of the collection.
Style
Editorial, Vertical, Polished, Clean
Techniques
Natural light
Industries
Color
Navy
Context
Lookbook
Associated creatives
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