Ralph Lauren
Ralph Lauren Purple Label Pre-Fall 2025
Brand
Date
Aug 2025
Description
Ralph Lauren presents the Purple Label Pre-Fall 2025 collection, a luxury fashion campaign captured by photographer Steven Pan. The imagery features model Ollie Edwards styled in heritage-inspired menswear, emphasizing structured tailoring, cable-knit textures, and layered outerwear. Shot across a series of architectural settings, the editorial utilizes soft, natural light and warm, clean color palettes to highlight premium fabric compositions. The portraits reflect a sophisticated approach to classic menswear, focusing on precise silhouettes against neutral stone environments.
Style
Editorial, Vertical, Polished, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Navy
Context
Lookbook
Associated creatives
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