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Ralph Lauren: Ralph Lauren Pre-Spring 2025 Campaign

Brand
Ralph Lauren
Date

Jan 2025

Description

Ralph Lauren presents its Pre-Spring 2025 campaign, an editorial showcase of refined menswear captured by photographer Arnaldo Anaya Lucca. The series leans into a classic, travel-inspired narrative, featuring models Juhyung Kang, Hamid Onifadé, and Ollie Edwards within a series of outdoor, architectural settings. Technically rooted in an editorial style, the imagery utilizes natural light and warm, earthy tones to emphasize the textures of the collection, which includes suede blazers, tailored knitwear, and wool outerwear. The compositions pair the models against historical stone facades and vintage vehicles, creating a clean, cohesive visual identity for the season.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Color
Camel
Background

Residential Building

Context

Advertising Campaign

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