Ralph Lauren

Jan 2025

Ralph Lauren presents its Pre-Spring 2025 campaign, an editorial showcase of refined menswear captured by photographer Arnaldo Anaya Lucca. The imagery centers on a sophisticated travel-inspired narrative, featuring models Juhyung Kang, Hamid Onifadé, and Ollie Edwards positioned against historic European stone architecture. The series leans into a classic heritage aesthetic, highlighting textured wool, suede, and fine tailoring through soft natural light and warm color grading. The styling utilizes layered ensembles, including patterned trench coats, knit sweaters, and structured blazers, underscored by clean lines and an earthy palette that accentuates the collection's focus on timeless, functional elegance.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Residential Building

Advertising Campaign