Ralph Lauren

Jul 2025

Ralph Lauren presents the Pre-Fall 2025 campaign, a series of images capturing the label's focus on heritage tailoring and refined textures. Photographed by Tyler Mitchell under the creative direction of Andrew Young, the project leans into a clean, editorial aesthetic that pairs sophisticated outerwear with equestrian-inspired motifs. Models Bibi Breslin and Chen Yang appear throughout the campaign, staged against minimalist studio backgrounds alongside vintage automobiles and horses. The visual execution utilizes soft, natural light to emphasize the materiality of wool, suede, and silk garments. Hair styling by Jawara and makeup by Fara Homidi provide a polished look, complemented by casting direction from Caroline Moxley.

Editorial, Warm, Clean, Horizontal

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign