Ralph Lauren
Purple Label Pre-Fall 2025
Brand
ProjectPurple Label Pre-Fall 2025
Date
Jun 2025
Description
Ralph Lauren presents the Purple Label Pre-Fall 2025 collection, a series of editorial images captured by photographer Steven Pan. The campaign leans into a refined, minimalist aesthetic, focusing on soft-focus architectural backgrounds and coastal outdoor settings. Featuring model Stan Taylor, the project showcases structured outerwear and layered knitwear through clean, vertical compositions. With casting by Caroline Moxley, the imagery utilizes natural light to highlight the texture and tailoring details of the apparel, maintaining an earthy, polished sensibility throughout.
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