Ralph Lauren: Polo Red Fall 2020 Digital Campaign
Brand
Date
Nov 2025
Description
Ralph Lauren’s Polo Red Fall 2020 digital campaign centres on the fragrance line through a sleek, high-contrast aesthetic. The film focuses on the bottle's design, utilising dramatic red lighting and crisp, glossy reflections to define the product silhouette against a crimson backdrop. Dynamic camera movements track the glass contours and silver hardware, underscored by custom sound design and music from MAS-Music and Strategy. This commercial project leans into a moody, high-polish visual language executed through live-action technique.
Style
Vertical, Commercial, Moody, Glossy
Industries
Color
Crimson
Jet Black
Background
Black Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.