Ralph Lauren: Pink Pony
Brand
Date
Nov 2025
Description
Ralph Lauren presents the Pink Pony campaign, a documentary-style production focused on themes of resilience and community. The project centers on personal stories of hope, utilizing a live-action technique to capture candid moments of connection and reflection. Set in a tranquil outdoor landscape, the film relies on natural light to maintain an authentic, unadorned aesthetic. The visual approach is underscored by a grainy texture and soft focus, with sound design and musical scoring provided by MAS-Music and Strategy.
Style
Documentary, Horizontal, Grainy, Clean
Techniques
Natural light
Industries
Color
Navy
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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