The Holiday 24 campaign for Lauren Ralph Lauren captures a refined seasonal aesthetic through a series of fashion portraits. Photographer Zoey Grossman documents the collection, leaning into an editorial sensibility that emphasizes rich textures and structured evening wear.
The imagery features model Hyunjoo Hwang in a variety of indoor settings, ranging from classical interiors with limestone walls to residential spaces detailed with wood paneling and tufted furnishings. The execution highlights the tailoring of the collection, supported by clean hair styling from Italo Gregorio and polished makeup by Zenia Jaeger.
Utilizing soft natural light and a consistent monochromatic and warm color palette, the campaign maintains a cohesive visual identity throughout. The project prioritizes minimalist composition, allowing the details of the garments and accessories to remain the primary focus.
