Ralph Lauren

Lauren Ralph Lauren Holiday 24

Brand

Ralph Lauren

ProjectLauren Ralph Lauren Holiday 24

Date

Dec 2024

Description

The Holiday 24 campaign for Lauren Ralph Lauren presents a collection of editorial portraits focusing on refined evening and tailored daywear. Photographed by Zoey Grossman, the imagery utilizes a clean aesthetic to highlight garment textures, from quilted satin lapels and emerald-drop earrings to embroidered velvet evening wear. The series features model Hyunjoo Hwang in a variety of classic, structured interior settings. The execution leans into a polished, editorial look, with styling by Italo Gregorio and makeup by Zenia Jaeger. The production employs natural light to define the silhouettes against neutral architectural backgrounds and traditional wood-paneled spaces.

Style

Editorial, Vertical, Clean, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black

Context

Advertising Campaign