Ralph Lauren: Holiday: 60
Brand
Date
May 2023
Description
Ralph Lauren presents a seasonal campaign, Holiday: 60, centering on a cinematic winter narrative. The film leans into traditional festivities, featuring diverse groups across rustic indoor settings and expansive, snow-dusted landscapes. The production, handled by Golden Projects, utilises live-action technique to contrast the warmth of intimate interior gatherings with the crisp, cooling tones of an outdoor winter environment. The execution makes use of slow motion to linger on textures, from the movement of piano keys to the glow of bokeh lights.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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