Ralph Lauren
Fall 2025 Ad Campaign
Sep 2025
The Ralph Lauren Fall 2025 ad campaign masterfully merges the storied heritage of luxury fashion houses with the untamed spirit of the American West. Captured through the lens of photographer David Sims, the imagery leans into a refined, editorial aesthetic that plays with the tension between formal tailoring and rugged rural environments. Across a series of carefully composed portraits and lifestyle shots, the collection highlights the rich tactile quality of wool, tweed, suede, and lace, all illuminated by a soft, consistent use of natural light. Models Karolina Spakowski, Layla Etengan, River Klein, and Sara Caballero navigate this cinematic landscape with ease, appearing against backdrops of sprawling golden meadows and snow-capped mountains. The styling, helmed by Meryl Griffith, centers on the brand's signature layering, juxtaposing structured blazers and camel coats with delicate accessories and heritage-inspired motifs. With hair by Esther Langham and makeup by Diane Kendal, the subjects project a polished, preppy sensibility that feels both grounded and aspirational. Casting director Piergiorgio Del Moro brings together a diverse ensemble that perfectly embodies this juxtaposition of high-fashion refinement and rustic charm. By blending these elements, the campaign creates a cohesive visual narrative that speaks to a timeless, sophisticated lifestyle, reinforcing the brand's position at the pinnacle of luxury fashion through a meticulous focus on texture, composition, and understated elegance in every frame.
Editorial, Commercial, Lifestyle
Natural light
Luxury Fashion Houses, Fashion
