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Ralph Lauren: AKIRA NY Watches Fall18 30

Brand
Ralph Lauren
Date

Nov 2025

Description

Ralph Lauren presents a commercial video showcasing the brand's latest timepiece collection alongside seasonal menswear. The narrative follows a protagonist through an urban environment, moving from the interior of a luxury vehicle to the streets of New York and finally to a rooftop terrace overlooking the city skyline. Directed with a focus on clean, live-action technique, the film highlights specific apparel pieces, including a plaid wool jacket and a navy peacoat featuring red sleeve insignia. The visual approach utilizes natural lighting to emphasize the textures of the tailored suit and the silver watch. Music and sound design for the project was provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Clean

Industries
Menswear
Color
Jet Black
Pure White
Charcoal
Background

Street

Context

TVC / TV Commercial

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