Ralph Lauren: AKIRA NY Watches Fall18 15
Brand
Date
Nov 2025
Description
Ralph Lauren presents a commercial film for the AKIRA NY watch collection, featuring a tailored aesthetic set across urban environments. The piece transitions through a sequence of settings, from a luxury vehicle interior to the moody, warm-lit atmosphere of a high-end bar, highlighting the timepiece. Captured through live-action technique, the film focuses on the interplay of light and texture, with sharp attention on the leather strap and metallic watch face. The production maintains a polished, cinematic sensibility throughout the 15-second cut, supported by a bespoke soundtrack from MAS-Music and Strategy.
Style
Vertical, Commercial, Moody, Polished
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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